Digitalisation in the trades7 min read
AI in the trades: which process should businesses start with?
A practical introduction for trade businesses: suitable AI use cases, a clear pilot and the questions about data, responsibility and benefit.
Insights
Clarity for digital decisions
Clear assessments of visibility, websites, process digitalisation and AI — without empty promises and without jargon. The articles are about businesses in Germany.
AI automation7 min read
AI policy for companies: getting started pragmatically and effectively
Which rules companies should set for using AI: permitted tools, data, review duties, responsibility and training — kept short enough to be used.
Custom software6 min read
When is custom software worthwhile for companies?
A decision aid for companies: when standard software is enough, when an integration will do and when a custom web app starts to make sense.
AI automation7 min read
n8n, Make or Power Automate? The right choice for companies
A decision aid for n8n, Make and Microsoft Power Automate: integrations, operation, data flows and a sensible first automation pilot to start with.
Digitalisation5 min read
AI automation for companies: getting started sensibly
Which processes are suitable for AI automation, how a pilot project runs and what small businesses in the Rhine-Main region should look out for.
SEO & AI visibility6 min read
Getting found in ChatGPT: what companies can really do
How companies make their website accessible, understandable and citable for AI search — without unrealistic GEO promises or special tricks.
Websites5 min read
Having a website built in Wiesbaden: what companies should look out for
A decision aid for companies planning a modern website in Wiesbaden: goals, content, technology, visibility and ongoing operation after launch.
Local SEO5 min read
Local SEO in Wiesbaden: how companies are found regionally
The most important foundations for local visibility in Wiesbaden and the Rhine-Main region — from business profiles to genuinely helpful service pages.
Websites6 min read
What does a business website cost? Putting the costs in context
What the price of a business website depends on: goals, content, features and operation — and what should be clarified before a reliable quote.
AI in tax firms8 min read
AI in tax firms: starting sensibly and keeping responsibility
Where AI supports tax firms in practice — and which questions on confidentiality, data protection, quality and AI literacy must be clarified first.